Sales 2.0 is the use of sales practices, enabled by technology, to improve speed, collaboration, accountability and customer engagement at every stage of the revenue cycle. The result for a company deploying the right mix of Sales 2.0 solutions is a more effective revenue machine that achieves sales of higher volume and value at a greater velocity.

The Sales 2.0 Alliance consists of five companies –

• BigMachines, which accelerates the product configuration, quote, and proposal process, helping companies sell more and sell faster with 100% accuracy;


• InsideView, which offers real-time sales intelligence to significantly increase sales productivity and velocity;


• Kadient, which arms salespeople with CRM-based sales playbooks made up of situation-specific content, tools and coaching proven to close deals;


• Marketo, which delivers marketing automation, lead nurturing, and lead scoring to generate more high-quality leads and improve sales effectiveness;


• Xactly Corporation, which transforms compensation management from a dreaded chore into a strategic sales-management tool that motivates sales reps.

Each company in the Sales 2.0 Alliance provides a best-in-class Sales 2.0 solution that helps sales leaders engage more prospects, generate revenue faster, and achieve quicker ROI while accelerating overall business results.